About
Dynamic and results-driven Product Marketing Manager with 6+ years of progressive experience across diverse marketing disciplines, specializing in driving integrated marketing success. Proven ability to lead product launches, enhance brand presence, and optimize sales enablement strategies. Adept at fostering cross-functional collaboration with performance experts, creatives, sales, and product teams to achieve strategic business objectives and accelerate growth, as evidenced by contributions to multiple successful acquisitions.
Work
Smartlook
|Product Marketing Manager
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Summary
Currently leads product marketing initiatives for Smartlook, driving market success through strategic release management, brand positioning, and sales enablement, contributing to its acquisition by Cisco.
Highlights
Directed comprehensive release marketing strategies, successfully launching new product features and updates to market.
Orchestrated brand management efforts, enhancing market perception and ensuring consistent brand messaging across all channels.
Developed and implemented sales enablement programs, equipping sales teams with essential tools and content to accelerate revenue growth.
Led and mentored the Product Marketing team, fostering cross-functional collaboration with performance, creative, sales, and product departments.
Contributed significantly to the company's growth trajectory, culminating in its acquisition by Cisco in 2023.
Wandera CZ/Jamf
|Employer Branding Manager
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Summary
Managed comprehensive employer branding initiatives for Wandera CZ, enhancing talent acquisition and brand visibility through strategic social media, advertising, and public relations efforts, leading to its acquisition by Jamf.
Highlights
Oversaw and optimized social media presence, ad platforms, and job board strategies, significantly increasing candidate engagement.
Executed impactful PR activities, including drafting and disseminating press releases and securing paid articles, to elevate employer brand reputation.
Successfully positioned Wandera as an attractive employer, contributing to talent acquisition goals and the eventual acquisition by Jamf in 2021.
Platební instituce Roger
|Head of Marketing
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Summary
Led the marketing department at Platební instituce Roger, driving strategic initiatives including team leadership and partnership marketing, resulting in 100% YoY growth and contributing to its acquisition by KB.
Highlights
Achieved 100% Year-over-Year growth by developing and executing comprehensive marketing strategies.
Spearheaded partnership marketing efforts, establishing key collaborations that expanded market reach and customer acquisition.
Managed and mentored a small in-house marketing team, optimizing workflows and enhancing campaign effectiveness.
Played a pivotal role in the company's market expansion and successful acquisition by KB in 2020.
Platební instituce Roger
|Marketing Specialist
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Summary
Contributed to marketing initiatives as a Marketing Specialist at Platební instituce Roger, supporting campaign execution and market outreach.
Highlights
Supported the development and execution of various marketing campaigns, contributing to brand visibility and lead generation.
Assisted with market research and competitive analysis to inform strategic marketing decisions.
Collaborated with cross-functional teams to ensure consistent brand messaging across all marketing channels.
Analyzed campaign performance data to identify opportunities for optimization and improved ROI.
Education
Mendel University in Brno
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Bachelor's Degree
Marketing
Skills
Marketing & Business Development
Product Marketing, Brand Management, Sales Enablement, Partnership Marketing, Public Relations (PR), Online Marketing, Digital Advertising, Social Media Management, Employer Branding, Content Strategy, Market Research, Campaign Management.
Leadership & Strategy
Team Leadership, Strategic Planning, Cross-functional Collaboration, Project Management, Business Development, Growth Strategy.
Soft Skills
Communication, Self-reflection, Responsibility, Adaptability, Problem-Solving.
Interests
Sports
Basketball (Coach & Player), Hiking.
Other Interests
Economics.